NFSC, Inc. is a not-for-profit charitable, federally tax-exempt 501(c)(3) organization dedicated to the safety of children.
Materials are available exclusively through fire departments nationwide.


About NFSC, Inc. National

National Fire Safety Council, Inc. (NFSC), a 501(c)(3) tax-exempt not-for-profit organization, is the largest distributor of comprehensive fire & burn prevention and life safety materials in the United States.

NFSC was formed in 1979 in response to the overwhelming need for fire safety materials. NFSC directs a concentrated effort toward creating a special fire safety educational program of materials and services for all ages, including children, adults, and seniors, which assist Fire Departments in helping save lives through education.

NFSC provides local fire departments with the most comprehensive resource of fire safety education materials in the world. The Council's in-house Research and Development Department is the only one of its kind in the country. Experienced educators, artists, writers, and technicians create hundreds of original materials designed for all age groups including: folders, placemats, color / activity sheets, books, games, stickers, and other educational tools. Efforts are made to compile and provide current and authoritative information that is educationally correct, age appropriate, and appealing to children, teens, adults, and seniors alike.

A Fire Service Partner since 1979, NFSC is the only fire safety organization with a network of fire safety coordinators working to support fire service agencies nationwide in their fire prevention education efforts. These materials are distributed through community programs and events and schools.

The Council has also created an efficient inventory, warehouse, and shipping system to deliver the high quality and timely service required by individual fire departments. The 45,000 square foot National Headquarters, located in Michigan Center, Michigan is where this process takes place. Our building houses offices, a mailroom & shipping department, a copy layout department, a printing department, direct mail, archives, and research & development department. Our staff takes pride in assuring that local fire departments across the nation have their programs processed in a timely manner.

NFSC leads the industry by providing thousands of public fire safety organizations across the U.S. with millions of pieces of safety materials annually. Many of NFSC's materials feature our child-friendly and non-threatening mascot, Firepup®.


NFSC, Inc. Fire Safety Coordinators provide local fire departments nationwide with the tools they need to help save lives through their customized programs & services. NFSC Fire Safety Coordinators attend international, national, state, and local conventions to familiarize departments with Firepup® and the fire safety materials he represents.

Plaques and awards are presented to Fire Departments that have had long-standing programs using NFSC materials and the Firepup® character. An initial award is in the form of an engraved plaque. Quite often a new plaque is presented representing 5 years, 10 years, etc. These plaques are proudly displayed on department office walls or in lobbies.

Awards presented to NFSC, Inc.

Michigan Fire Chief’s Association Honorary MembershipMichigan Fire Chief’s Association Honorary Membership to Glennis Wilkinson (founder of NFSC, Inc.) in recognition of 43 years of contributions to fire prevention, life safety education, injury prevention, and public safety in the U.S.
All American CityThis resolution was presented to NFSC by the City of Jackson (Michigan) for undertaking the challenge of fire prevention and for making a difference in their All American City.
Michigan State Firemen’s AssociationMichigan State Firemen’s Association in appreciation of NFSC’s continued support.
Illinois State Fire MarshalOffice of Illinois State Fire Marshal and the Illinois Fire Safety Alliance recognizes Firepup® for his contribution and participation to promote statewide fire service.
New York State Association of Fire Chiefs AwardNew York State Association of Fire Chiefs declares NFSC a sustaining member.


Our Fire Safety Mascot Firepup®

In 1986, National Fire Safety Council, Inc. (NFSC, Inc.) developed Firepup®, a friendly Dalmatian cartoon character, in an effort to make learning about fire and burn prevention and life safety issues, fun, entertaining, and non-threatening. Firepup® was developed to be a friendly and positive role model for children. He has proven to be a successful learning tool used by fire prevention officers and teachers across the country.

  • Firepup® has joined the ranks of many firefighting agencies throughout the nation. Fire prevention officers have used Firepup® in fire safety presentations to children in thousands of schools.

  • Firepup® appears in NFSC, Inc. fire and burn prevention education programs and materials used by fire prevention officers and teachers. This adds continuity to the programs and identity to the organization.

  • Firepup®’s image is also portrayed in a life-size costumed character. The character is treated as an auxiliary fire prevention officer by many fire departments.

  • Firepup® has become familiar to hundreds of thousands of children from all over the country who view Firepup® as a role model and trusted friend.
firepup logo4

Firepup® is a registered trademark of NFSC, Inc.


The Firepup® Mascot Costume was created by the Research and Development Department and patented by National Fire Safety Council, Inc. The Firepup® costume includes pants, shirt, fire coat, boot spats, paw gloves, and a fan-cooled head and is designed to allow free movement. Children respond to the costume in a positive manner and recognize Firepup® wherever he goes.

The Firepup® mascot costume is a must have for programs and events that further public information, education, and awareness in fire & life safety and burn prevention.

The Firepup® mascot costume can be seen at many public functions across the country, including school assemblies, classroom discussions, grand openings, parades, promotions, hospitals, festivals and fairs, & community events.

firepup mascot costume 2015

Life-Size Firepup® Mascot Costume


The Firepup® Puppet Makes a Great Teaching Tool

The Firepup® Puppet was created in the research and development department of National Fire Safety Council, Inc. During development, NFSC contacted Jim Hensen of Children’s Television Workshop (Sesame Street, Muppets, etc.). Mr. Hensen offered the services of his head designer Bonnie Erikson who spent several days at NFSC helping us fine tune mouth construction and character development.

Newspaper articles showing how departments are utilizing the Firepup® puppet in their fire safety programs appear locally and nationwide.

The Firepup® puppet has been distributed throughout the United States through schools and fire departments. Our goal is to place a Firepup® puppet in every grade of every school, especially Kindergarten and First grades.



Evaluation sheets are mailed along with every fire safety educational program. These evaluation sheets, completed by local firefighters, principals, and teachers help show us how effective our Firepup® fire safety educational materials are.

Any suggestions, constructive criticism, or comments about the materials are greatly appreciated. These help the Council prepare future educational program materials on fire and burn prevention and life safety. Here are some comments from teachers across the country.

Teachers love NFSC materials



Firepup®'s Birthday is October 1st

Chase's Calendar of Events is the standard reference for event and observance information in the U.S. Thousands of libraries, broadcasters & print media, websites, and more look to Chase's for interesting facts every day.

Firepup®’s birthday and the anniversary of the founding of NFSC, Inc. have appeared in Chase's Calendar of Events since 1993, generating hundreds of calls a year requesting information on Firepup®, his birthday, and the general fire safety materials.


Arvin Alert

arvin alert poster

Arvin Alert™ Heater Endorsement & Black & Decker Automatic Shut-Off™. NFSC was approached by Arvin Industries to seek out an endorsement of their latest product with a fire safety feature a safety alarm and alert light that alerts the consumer if the heater is bumped, tipped over, or overheats. NFSC was included in the packaging and advertising of this product.

Automatic Shut-Off Iron

black n decker

Black & Decker Automatic Shut-Off™ Iron. In 1987, NFSC was asked by Black & Decker to endorse their latest product, their Automatic Shut-Off™ iron. This product beeps to warn you it’s been left on, then shuts itself off and stays off even if knocked over, preventing needless accidental fires. NFSC was included in the packaging and advertising of this product.

Although NFSC, Inc. endorsed these products in the past, it should be noted that we no longer participate in product endorsement campaigns.


Hawaiian Punch Punchy® Telephones Aid in teaching children 9-1-1. In 1991, NFSC teamed up with Hawaiian Punch to distribute thousands of Punchy (character) phones as instructional props for classrooms teaching how to dial 9-1-1 in an emergency. As a part of this promotion, Punchy was featured in various layouts with Firepup®, which were printed on the inside of fire safety manuals.

punchy fire



Sharing the Message of Fire Safety

National Fire Safety Council, Inc. is approached by various organizations, public relations firms, and corporations to enlist its help in spreading the message of fire safety. Many times the Firepup® name and character may be used in a national program. Some of the more successful arrangements with organizations can be found here.


Learn More About National Fire Safety Council, Inc.

NFSC, Inc. Fire & Life Safety Educational Materials & Programs

Fire departments across the U.S. provide NFSC fire safety educational materials and programs free of charge to the citizens of their community. If your local fire department doesn't currently provide our materials then please encourage them to visit NFSC.org and contact us to learn how they can partner with National Fire Safety Council.


NFSC, Inc. Fire & Life Safety Educational Materials & Programs

Fire departments across the U.S. provide NFSC fire safety educational materials and programs free of charge to the citizens of their community. If your local fire department doesn't currently provide our materials then please encourage them to visit NFSC.org and contact us to learn how they can partner with National Fire Safety Council.




 Copyright © 2016 National Fire Safety Council, Inc. All Rights Reserved. • Jackson, MI 49204-1368 • The name & character of “Firepup®” are the property of NFSC, Inc. • All Rights Reserved